NEW YORK – Created in 2007, and having the reputation of being “too random” and “too buggy,” in the last year, the microblogging site Tumblr is now doing better than ever. The platform which emphasizes the simplicity of use and content generation, is a platform on which users post pictures, text and videos. Some blogs have a clearly defined theme, while others are just a collection of posts Tumblr bloggers find funny, inspiring or moving in any other way.
Amplicate collected almost 150,000 opinions about Tumblr from social media users and 79 percent of them are positive. People love Tumblr because it’s easy to use and it allows them to get a close look inside the creative minds of people they never met. One Amplicate user gushed: “It is all about simple and effective expression. It’s beautiful. It’s totally customizable and rich in features.” Tumblr users also appreciate the fact that they can easily be completely anonymous if they choose so.
The chart generated from opinions on Amplicate, Twitter and Facebook clearly demonstrates the successful year behind Tumblr. Although the number of positive opinions (as well as Tumblr bloggers) has steadily grown since June 2010, the site did experience a few setbacks in the last 12 months. The most discussed one happened in December 2010, when Tumblr was down for almost 48 hours. With already counting their users in millions, “the Tumblr collapse” quickly became everybody’s favorite punchline. However, it only took until March 2011 for the number of positive opinions to reach a peak, surpassed only by the June 2011 peak, which coincided with Tumblr becoming the most widely used blogging platform for the first time.
The negative opinions abut Tumblr, mostly revolve around the unoriginality of it’s content. “On Tumblr all people do is post pictures. All of the pictures look the same, some girl sitting on the floor with something like ‘you don’t love me like you use to’ written across it,” says one Amplicate user, pointing out that Tumblr users generate content which is just plain boring.
Amplicate is an online opinion collating resource that accounts for more than 100 million public opinions of social media users.