The Social Media Observer

Dropbox is the most loved up-and-coming digital media startup on social media, according to Amplicate’s survey of 22 of the leading startups of recent years. 99% of opinions on the firm were positive in the last 12 months, which goes some way to justify the massive $250m injection of funding Dropbox received recently.  Dropbox was the second most talked about startup on social media in the last 12 months, with…

Supermarkets are not popular on social media but a few grocery giants have managed to buck the trend. Foremost among them, Costco, which was the most loved US supermarket on social media in the last 12 months, Amplicate found. 86% of opinions on the chain were positive, which is less than rival Wholefoods Market, which had a 97% positive rating. But Costco generated more than three times as many conversations…

Banks are up to their necks in hate on social media, and Bank of America is no exception. Indeed, it was the third most hated bank on social media in the last 12 months, according to Amplicate data. 87% of all opinions on the banking giant were highly unfavorable, with many comments being unprintable, according to some. But not us. Comments on the Charlotte-based bank ranged from the restrained “#bankofamerica…

Coffee connoisseurs may stick their noses up at its coffee, but social media has few bad words to say about Starbucks, Amplicate found. The Seattle-based behemoth was the most loved US coffee chain on social media in the last 12 months. 88% of opinions on Starbucks were sycophantic prostrations before its coffee godhead. Consumers praised to the skies the coffee giant’s sugary delights, such as the Pumpkin Spice Latte and…

Virgin America soared above its rivals on social media over the last 12 months, Amplicate found. While most other airlines struggled to achieve sentiment parity on social media, 97% opinions on Richard Branson’s brainchild were positive over the last 12 months.  The low cost airline never faltered on social media. Even during the winter under the pressure of blizzards, delays and disgruntled holiday-goers, over 90% of opinions on Virgin America…

The most popular supermarket in America was not popular on social media in the last 12 months, Amplicate found. 62% of opinions posted on Twitter and Facebook about Walmart were expressions of hate for the retail leviathan, making Walmart the least loved supermarket on social media. Not that most other supermarkets received much love on social media. 52% of all opinions on US supermarkets on social media were negative over…

Burger King is not the king of burgers on social media. The burger giant was the least loved fast food chain on social media, Amplicate found. Only 46% of opinions on the Whopper maker were positive over the last 12 months, despite the fact that 70% of opinions on fast food chains were positive in the same period.  Burger King’s burgers split social media users into lovers and haters of…

It’s official. Social media users love beer and Guinness more than any other beer. Amplicate found that 77% of all opinions on the most popular beer brands were drunken declarations of love for brewery greats such as Budweiser and Corona over the last 12 months. Guinness received the most love of all the big brands. 82% of all opinions on the world-famous Irish name expressed love for the black beer. …

Report Finds More Hate Than Love For US Supermarkets On Social Media NEW YORK, NY (August 16, 2011) – Social media users were more negative than positive about supermarkets in the US over the last 12 months, with Walmart (WMT) taking much of the blame for supermarkets’ bad image, according to a new social media analytics report from Amplicate. The report found that 54% of all opinions on US supermarkets…