The Social Media Observer

Costco Wholesale was the most loved supermarket in the US in 2011. 89% of opinions on the grocery giant were positive last year. Only Wholes Foods Market could rival Costco on social media. Over 90% of opinions on the organic specialist were positive in 2011 but Costco came out on top for the year thanks to the much greater volume of comments on the chain. The secret of Costco’s success?…

Cadillacs were big on social media in 2011. The all-American brand was the most popular luxury car brand on social media last year, with 94% of opinions expressing love for Cadillac. Cadillac beat out German rival Audi which garnered 87% love on Twitter and Facebook in 2011. Overall, luxury cars retained their lustre on social media: 78% of all opinions on luxury car brands were positive over the year. The…

Until recently, American Airlines soared above its rival carriers to make away with the crown of most hated US airline on social media. But we’ve discovered that the bankrupt carrier no longer reigns supreme on social media. US Airways was the most hated US airline on social media in 2011. Only 8% of social media opinions on US Airways in 2011 were positive, which is even worse than its poor…

Medicare, the political football that Republicans love to hate, ended 2011 politically vulnerable but more loved than private insurers on social media. 42% of opinions about Medicare posted on social media in 2011 were positive. That doesn’t sound great but no private insurer came close to securing as much love from social media as the government program. Social media users hated their health insurers. Aetna was the most hated of…

67% of opinions about KFC posted on social media were positive in the last 12 months, according to Amplicate data. This makes KFC one of the most popular fast food chains on social media. KFC was most popular among social media users in March 2011, when 75% of all opinions on the chain were positive. The only low point for the fried chicken specialist was in July 2011 when 39%…

BMW was a top performer on social media over the last 12 months. 74% of opinions on the German car maker were positive in the last year, making it one of the most popular luxury car brands on social media. The high point for BMW was in September 2011 when 83% of all social media comments on the manufacturer were positive. BMW’s ride on social media was not as smooth…

Groupon may be fluctuating on the stock market but social media still values the daily deals site highly. 78% of opinions on the firm on social media were positive in the last 12 months to October. The stock of good will was greatest in October 2010 when 95% of opinions were enthusiastic expressions of love for the deals company. As Groupon became more exposed to public view the volume of…

Social media still loves Taco Bell, despite its problems with fake meat. 75% of social media users gave the chain the thumbs up in the last 12 months to October, according to Amplicate data. The high point for Taco Bell was in November 2010 when 87% of all opinions on the firm were positive, making it the most popular fast food chain on social media. But its popularity dipped in…

We recently reported that Dropbox was the most loved startup on social media in the last 12 months. Well, it turns out it’s also the most loved topic on Twitter and Facebook in 2011. Not bad for a company that didn’t even exist a few years ago. Other contenders for the crown included perennial favorite Jesus Christ who was the most popular personality of social media users this year, just…

Listening to your social media fans pays off. And it paid off massively for Comodo on Thursday         when the security software provider asked its fans to show the love on Amplicate’s Comodo page. Which they did. In their tens of thousands.  Happy Comodo users from across the globe expressed their satisfaction with the Internet security firm whose rating on Amplicate went from 56% to 96% positive…