Groupon may be fluctuating on the stock market but social media still values the daily deals site highly. 78% of opinions on the firm on social media were positive in the last 12 months to October.

The stock of good will was greatest in October 2010 when 95% of opinions were enthusiastic expressions of love for the deals company. As Groupon became more exposed to public view the volume of opinions on the site rose significantly as did the volume of complaints, which dented the golden boy image of the company. By June 2011, 38% of comments on Groupon on social media were negative.

The most common cause for complaint was Groupon’s emails which consumers treated as spam. But few social media users complained about the discounts they received through the deals site and satisfaction with discounts was the number one reason for posting a positive opinion about Groupon.

Groupon was by far the most talked about daily deals firm on social media in the last 12 months and social media opinions on the company had a potential audience of over 17m consumers.

The data on Groupon comes from Amplicate’s new key data report on Groupon, which is part of its new key social media data service that offers the three key social media metrics on any company or product for only $19. See the key social media data page where you can find more details on this exciting new service from Amplicate.