The biggest oil company in the world is the most hated online

Written on:May 6, 2011

Social Media Spotlight on: BP

NEW YORK, May 6 – After a week of bad news for BP in which they received a $25 million fine for two Alaska pipeline spills in 2006, the oil company’s reputation is plummeting with the online community.

With a public approval rating of only 19 percent, BP is ranked the Most Hated of the Top 5 largest Oil companies on Amplicate, an online opinion collating resource that accounts for more than 90 million public opinions of social media users.


The most dramatic spike in negative opinions occurred in May 2010, a result of the impact of the Deepwater Horizon oil spill.
The greatest rise in positive opinions was in November 2010 when BP announced that they would invest $78 million to help Louisiana tourism and advertise seafood. The company also said it had sent $1.7 billion in checks to those affected by the disaster.

Most common BP Negative opinions:
- BP has made poor excuses for their actions through PR spin and false information
- BP has not redeemed itself and is continuing to be an environmental hazard
- People should boycott the company

Most common BP Positive opinions:
- Mistakes happen with operations of such scale
- The world needs oil, therefore the world needs BP
- The environmental impact is not as bad as thousands of people loosing their jobs

Amplicate’s BP highest rated opinions:

“British Petroleum only cares about their BOTTOM LINE! How profitable their company IS! I say we totally boycott anything to do with this lackadaisical company and all of their subsidiaries. A company that has repeatedly ignored safety and environmental concerns does not deserve America’s business.” [Read all]

“…Maybe we should all boycott BP Products on a mass scale before they drag us all down to hell with them.” [Read all]

“The most damage being done to the Gulf is the ban on any more drilling, putting hundreds of thousands out of jobs” [Read all]

”Managing a complex offshore drilling rig isn’t like running a bake sale. Mistakes happen. Get over it.” [Read all]

What’s your take on this? Do you Love or Hate BP?

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