The Social Media Observer

After several months of exploring possible next steps, Amplicate is merging efforts with a complimentary project in order to bring consumers and brands even more ways to be heard and listen to their audiences.   Our unique database of over 400 million opinions from a robust community of over 65 million people about a universe of nearly 2 million distinct topics will continue to be a universal reference point for social…

Report Finds More Hate Than Love For US Supermarkets On Social Media NEW YORK, NY (August 16, 2011) – Social media users were more negative than positive about supermarkets in the US over the last 12 months, with Walmart (WMT) taking much of the blame for supermarkets’ bad image, according to a new social media analytics report from Amplicate. The report found that 54% of all opinions on US supermarkets…

Amplicate has introduced Group Actions for those causes that you feel so passionately about that you want to make a change. It’s more than leaving your opinion, it’s a call for action, a concrete statement and an idea that can gain support. You can now create you own call-for-action to make a change on the issues that matter most to you. Whether it be a protest, petition or boycott that…

We’ve been working hard over here at Amplicate to release what we believe is one of our more interesting feature yet: our new analytics page. Our goal behind this service was to make more sense of our data: now you can easily see who is the most loved and hated in each category, the overall sentiment of the past 6 months or a year; and compare topic trends using the…

We’re very happy over here at Amplicate HQ because this week, Amplicate surpassed 100 Million Opinions! So what does this mean to our users? More opinions on more topics. With every new opinion Amplicate has, your own opinion becomes more noticed, more validated and matters more. By banding together with groups of people who feel passionate about the same things you do, your opinions can make a difference. As more and more people leave…

You suggested it, so we did it. You can now reply to opinions made about your most loved and hated topics, allowing you to connect with people who feel the same way or have have had a similar experience. For example, take these opinions on EasyJet: two totally different people who had exactly the same experience. By connecting on Amplicate, they are making a statement to EasyJet: “This happened to me too”- companies and corporations…

We hope you had time to check out our latest media release ‘Walmart is the least loved department store on Social Media.’ While you may have read about the retail giant’s recent attention in the media regarding a Supreme Court Case, we found that it’s not only their employees who aren’t happy with them: Walmart is the most hated US department store with a “love” rating is only at 30 percent. We…

In order to make your opinions be noticed by more people, Amplicate is now releasing more articles to themedia than ever before. By doing this, your opinions and real feedback are reaching more brands, corporations and other consumers.  If you haven’t had a chance to look at our Newswire lately, check out our latest articles: Britney is the Most Loved Pop Artist in Social Media Walmart is the Least Loved Department Store Subway is the Most Loved Fast Food…

We have improved the way our ‘Top’ rankings for categories are calculated. We now represent more accurately the most and least loved topics within the category. Whereas before, the topics with fewer positive opinions could still maintain a high ranking, we have now changed the formula to also take into account the volume of messages received. In short, our method calculates the average love percentage across the whole category, against the volume of messages…

Throughout 2010 Amplicate collected over 50 million opinions on what you were loving and hating. These have been collated to create the Best Loved on Social Media 2010 Trends. According to our annual review, Adam Lambert was the best loved topic in social media for 2010, even trumping ice cream in the Overall Top 10 Loved. Those who also made it into the overall Best Loved were Taylor Lautner, Katy Perry and Lady Gaga, while Jonas Brothers were the…