Cadillacs were big on social media in 2011. The all-American brand was the most popular luxury car brand on social media last year, with 94% of opinions expressing love for Cadillac.
Cadillac beat out German rival Audi which garnered 87% love on Twitter and Facebook in 2011. Overall, luxury cars retained their lustre on social media: 78% of all opinions on luxury car brands were positive over the year.
The only major sources of complaint against luxury cars related more to their drivers, both on the road and on the racetrack, than to the cars themselves, which escaped social media users’ criticism unscathed.
To find out more about how luxury car brands performed on social media, see Amplicate’s new report ‘Public Opinion on Luxury Car Brands on Social Media in 2011‘.