Banks are up to their necks in hate on social media, and Bank of America is no exception. Indeed, it was the third most hated bank on social media in the last 12 months, according to Amplicate data. 87% of all opinions on the banking giant were highly unfavorable, with many comments being unprintable, according to some. But not us.
Comments on the Charlotte-based bank ranged from the restrained “#bankofamerica sucks donkey’s d*ck!” to the slightly less restrained “These pukes have crushed so many people that its [sic] just pure evil and need to be stoned like in the old days”.
Social media users were most negative about Bank of America in December 2010 when consumers took exception to the bank’s attempt to shut down myriad sites deprecating the once mighty banking empire. Surprisingly, the furore surrounding the bank’s proposal to charge $5 for using a debit card failed to kindle as much rage in social media users. 91% of opinions on the bank in September 2011 were negative, while 92% were negative in December.
Despite its troubles, Bank of America performed slightly better than its invertebrate coeval Goldman Sachs, which was the second most hated bank on social media and the most hated in Q3 2011. ING won the prize for least liked bank on social media in the last 12 months, with 99% opinions giving the Dutch banking group the thumbs down. However, the volume of opinions on ING was tiny compared with the large body of hateful opinions on its American rivals for the most hated top spot.
For more details on Bank of America’s performance on social media, read Amplicate’s new company focus report, Public Opinion on Bank of America and Banks in the US and Europe.