The Social Media Observer

Supermarkets are not popular on social media but a few grocery giants have managed to buck the trend. Foremost among them, Costco, which was the most loved US supermarket on social media in the last 12 months, Amplicate found. 86% of opinions on the chain were positive, which is less than rival Wholefoods Market, which had a 97% positive rating. But Costco generated more than three times as many conversations…